The AI writing tics that hurt engagement: A study
The web has strong opinions about what “AI-written” content looks like, and even stronger ones about what’s supposedly wrong with…
How ChatGPT uses SEO to drive growth and revenue
Generative search engines like ChatGPT have successfully used SEO as part of their growth strategy, even as the echo chambers…
How to read Meta Ads metrics like a system, not a scoreboard
Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns…
Google fixed a serving issue with search results
Google confirmed it had an issue serving search results earlier this morning at around 1:30 am ET on Wednesday, February…
How to write paid search ads that outperform your competitors
How often do you review your PPC ad copy? Not just analyzing the performance of each asset within the ad…
The perfect local business contact page built for Google and conversions
When you hear the term “contact page,” you probably think of a simple page containing contact info and maybe a…
GMC video assets section now showing populated content
Google’s unified video manager inside Merchant Center is no longer empty. After months of appearing in accounts without visible content,…
Shop visits now available in Google Ad grants
Google Ad Grants accounts can now optimize for real-world foot traffic. Advertisers using the nonprofit program are able to set…
How to keep your content fresh in the age of AI
AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to…
Why assistive agent optimization is the next evolution of SEO
Search engine optimization (SEO) — be found. Answer engine optimization (AEO) — be the answer. AI engine optimization (AIEO) —…