Mastering generative engine optimization in 2026: Full guide
Gartner predicted traditional search volume will drop 25% this year as users shift to AI-powered answer engines. Google’s AI Overviews…
Google Search Console page indexing report missing data prior to December 15
Google’s page indexing report within Google Search Console is missing a block of data earlier than December 15th. It seems…
Google Ads support now requires account change authorization
Advertisers contacting Google Ads support may now need to grant explicit authorization before they can even submit a help request…
The SEO’s guide to Google Search Console
Search Console is a free gift from Google for SEO professionals that tells you how your website is performing. It’s…
What it takes to make demand gen work for B2B and ecommerce
Demand Gen marks a shift in Google Ads toward visual advertising beyond keywords and text. Relying on traditional strategies when…
Content scoring tools work, but only for the first gate in Google’s pipeline
Most SEO professionals give Google too much credit. We assume Google understands content the way we do — that it…
SerpApi moves to dismiss Google scraping lawsuit
SerpApi is asking a federal court to dismiss Google’s lawsuit, arguing the company is misusing copyright law to restrict access…
8 tips for SEO newbies
SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it…
Google Ads shows how landing page images power PMax ads
Google Ads is now displaying examples of how “Landing Page Images” can be used inside Performance Max (PMax) campaigns —…
How to use GA4 and Looker Studio for smarter PPC reporting
Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s…