Google now attributes app conversions to the install date
Google is updating how it attributes conversions in app campaigns, shifting from the date of the ad click to the…
AI agents in SEO: A practical workflow walkthrough
Automation has long been part of the discipline, helping teams structure data, streamline reporting, and reduce repetitive work. Now, AI…
How to vibe-code an SEO tool without losing control of your LLM
We all use LLMs daily. Most of us use them at work. Many of us use them heavily. People in…
AI, visual creative and new ad surfaces
PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of…
Merchant Center flags feeds disruption
Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard. The details: Incident began: Feb….
Emina Demiri talks surviving firing your biggest client
On episode 352 of PPC Live The Podcast, IÂ spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital,…
This press release strategy actually earns media coverage
I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation…
LLM consistency and recommendation share: The new SEO KPI
Search is no longer a blue-links game. Discovery increasingly happens inside AI-generated answers – in Google AI Overviews, ChatGPT, Perplexity,…
Reddit tests AI shopping carousels in search results
Reddit is piloting a new AI-powered shopping experience that transforms its famously trusted community recommendations into shoppable product carousels —…
ChatGPT ads spotted and they are quite aggressive
OpenAI is serving ads inside ChatGPT, and new findings suggest the experience looks quite different from what the company originally…