Google Analytics adds AI insights and cross-channel budgeting to Home page
Google Analytics is adding AI-powered Generated insights to the Home page and rolling out cross-channel budgeting (beta), moves designed to…
ChatGPT ads collapse the wall between SEO and paid media
Digital marketing teams have long debated the balance between SEO and PPC. Who owns the keyword? Who gets the budget?…
Google launches no-code Scenario Planner built on Meridian MMM
Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian…
Retire these 9 SEO metrics before they derail your 2026 strategy
You’re tracking the wrong numbers – and so is almost everyone else in SEO right now. We’ve all been there….
How AI is reshaping what ranks in search
In the early days of SEO, authority was a crude concept. In the early 2000s, ranking well often came down…
Paid search click share doubles as organic clicks fall: Study
Organic search clicks are shrinking across major verticals — and it’s not just because of Google’s AI Overviews. Classic organic…
Google Ads shows PMax placements in “Where ads showed” report
Google Ads now surfaces Performance Max (PMax) campaign data in the “Where ads showed” report, giving advertisers clearer insight into…
44% of ChatGPT citations come from the first third of content: Study
ChatGPT heavily favors the top of content when selecting citations, according to an analysis of 1.2 million AI answers and…
Microsoft Advertising adds a multi image creative to Shopping ads
Microsoft Advertising is rolling out multi-image ads for Shopping campaigns in Bing search results, giving ecommerce brands a richer way…
Microsoft rolls out applied Performance Max learning path
A new applied learning path from Microsoft Advertising is designed to help marketers get more value from Performance Max campaigns…