Google Ads adds Results tab to show impact of applied recommendations
Google Ads has launched a new Results tab inside its Recommendations section that shows advertisers the measured performance impact after…
How to apply ‘They Ask, You Answer’ to SEO and AI visibility
Search behavior is no longer just people typing keywords into Google. It’s people asking questions and, in some cases, outsourcing…
Focus on inclusion, not position
We need to have a talk about KPIs and AI search. I’ve observed numerous SEO professionals on LinkedIn and at…
Perplexity stops testing advertising
Perplexity is abandoning advertising, for now at least. The company believes sponsored placements — even labeled ones — risk undermining…
How to build AI confidence inside your SEO team
With more than two decades in SEO, I’ve lived through every major disruption the industry has faced — from stuffing…
Google Ads adds beta data source integrations to conversion settings
Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion action settings,…
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
Rand Fishkin just published the most important piece of primary research the AI visibility industry has seen so far. His…
Why AI optimization is just long-tail SEO done right
If you look at job postings on Indeed and LinkedIn, you’ll see a wave of acronyms added to the alphabet…
Google shifts Lookalike to AI signals in Demand Gen
A core targeting lever in Google Demand Gen campaigns is changing. Starting March 2026, Lookalike audiences will act as optimization…
Meta adds Manus AI tools into Ads Manager
Meta Platforms is embedding newly acquired AI agent tech directly into Ads Manager, giving advertisers built-in automation tools for research…