TikTok launches AI-powered ad options for entertainment marketers
TikTok is giving entertainment marketers in Europe new tools to reach audiences with precision, leveraging AI to drive engagement and…
Airbnb says traffic from AI chatbots converts better than Google
Traffic from AI chatbots converts at a higher rate than traffic from Google, according to Airbnb CEO Brian Chesky. He…
Google launches more visible links in AI Overviews and AI Mode
Google is rolling out new, more visible links within AI Overviews and AI Mode. These new link cards appear in…
AI Search relies on classic ranking and retrieval
Jeff Dean says Google’s AI Search still works like classic Search: narrow the web to relevant pages, rank them, then…
Google Search Console AI-powered configuration rolling out
Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the…
How to create a persona GPT for SEO audience research
In a perfect world, you could call up a top customer to pick their brain about a piece of content….
Google Ads tool is automatically re-enabling paused keywords
Some advertisers are reporting that a Google Ads system tool designed for low-activity bulk changes is automatically enabling paused keywords…
How to work with your SEO agency to drive better results, faster
Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results. That said,…
How to optimize news content for today’s social-first Google SERP
We’re in a new era where web content visibility is fragmenting across a wide range of search and social platforms….
Andrea Cruz talks about turning client pressure into growth
On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack…