Google Ads adds ROAS-based tool for valuing new customers
Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target…
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare yesterday announced its new Markdown for Agents feature, which serves machine-friendly versions of web content alongside traditional human-facing pages….
stop chasing rankings, start building visibility systems
SEO is moving out of the marketing silo into organizational design. Visibility now depends on how information is structured, validated,…
Why creative, not bidding, is limiting PPC performance
For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus…
How social discovery shapes AI search visibility in beauty
AI search visibility in beauty is increasingly shaped before a prompt is ever entered. Brands that appear in generative answers…
The real story behind the 53% drop in SaaS AI traffic
As the SaaS market reels from a sell-off sparked by autonomous AI agents like Claude Cowork, new data shows a…
If SEO is rocket science, AI SEO is astrophysics
In Google AI Overviews and LLM-driven retrieval, credibility isn’t enough. Content must be structured, reinforced, and clear enough for machines…
A 90-day plan for service businesses in 2026
Local search remains one of the strongest drivers of consistent lead flow for service businesses. Outdated SEO tactics are losing…
What 4 AI search experiments reveal about attribution and buying decisions
AI search influence didn’t show up in our SEO reports or AI prompt tracking tools. It showed up in sales…
Google Ads simplifies product campaign tracking
Google Ads rolled out a new feature that shows advertisers which campaigns their products are eligible for, directly in the…