OpenAI details how ads will work in ChatGPT
In a conversation on the OpenAI podcast, host Andrew Maine spoke with OpenAI executive Assad Awan, who detailed how ads…
How AI-driven shopping discovery changes product page optimization
As consumers lean into AI search, the industry has focused on the technical “how” – tracking everything from Agentic Commerce…
Google releases preview of WebMCP
Google announced an early preview of WebMCP, which is a protocol for how AI agents interact with websites. “WebMCP aims…
Why video is the canonical source of truth for AI and your brand’s best defense
The Wild West of web scraping is changing, due in large part to OpenAI’s deal with Disney. The deal allows…
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI…
Google shares what’s next in digital advertising and commerce in 2026
In her third annual letter, Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, lays out how AI is transforming…
Google Ads shows recommended experiments
Google Ads is rolling out recommended experiments on the Experiments page, surfacing test ideas based on an account’s setup and…
How to reduce low-quality leads from Performance Max campaigns
When left to its own devices, there are a couple of things Performance Max is absolutely great at doing for…
PPC mistakes that humble even experienced marketers
Every seasoned PPC pro carries a few scars — the kind you earn when a campaign launches too fast, an…
Bing Webmaster Tools officially adds AI Performance report
Microsoft today launched AI Performance in Bing Webmaster Tools in beta. AI Performance lets you see where, and how often,…