Google pushes AI Max tool with in-app ads
Google is now advertising its own AI features inside Google Ads — a rare move that puts promotion directly into…
How to make automation work for lead gen PPC
B2B advertising faces a distinct challenge: most automation tools weren’t built for lead generation. Ecommerce campaigns benefit from hundreds of…
Why governance maturity is a competitive advantage for SEO
Let me guess: you just spent three months building a perfectly optimized product taxonomy, complete with schema markup, internal linking,…
Why PPC measurement feels broken (and why it isn’t)
If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you…
How SEO leaders can explain agentic AI to ecommerce executives
Agentic AI is increasingly appearing in leadership conversations, often accompanied by big claims and unclear expectations. For SEO leaders working…
What repeated ChatGPT runs reveal about brand visibility
We know AI responses are probabilistic – if you ask an AI the same question 10 times, you’ll get 10…
Google AI Mode doesn’t favor above-the-fold content: Study
Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency,…
OpenAI starts testing ChatGPT ads
OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside…
Reddit says 80 million people now use its search weekly
Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase…
OpenAI begins testing ads inside ChatGPT
OpenAI is rolling out its first live test of ads in ChatGPT, placing sponsored messages directly inside the app for…