A preview of ChatGPT’s ad controls just surfaced
A newly discovered settings panel offers an first detailed look at how ads may work inside ChatGPT — including how…
What Google and Microsoft patents teach us about GEO
Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines…
How to diagnose and fix the biggest blocker to PPC growth
We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So,…
Why GA4 alone can’t measure the real impact of AI SEO
If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t…
Amanda Farley talks broken pixels and calm leadership
On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader,…
What Google is and isn’t showing you
Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product,…
Google Ads adds a diagnostics hub for data connections
Google Ads rolled out a new data source diagnostics feature in Data Manager that lets advertisers track the health of…
Performance Max built-in A/B testing for creative assets spotted
Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single…
Google & Bing don’t recommend seperate markdown pages for LLMs
Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM…
Why content that ranks can still fail AI retrieval
Traditional ranking performance no longer guarantees that content can be surfaced or reused by AI systems. A page can rank…