How PR teams can measure real impact with SEO, PPC, and GEO
PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it…
Why most B2B buying decisions happen on Day 1 – and what video has to do with it
There’s a dangerous misconception in B2B marketing that video is just a “brand awareness” play. We tend to bucket video…
How AI is reshaping local search and what enterprises must do now
AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses,…
Google says AI search is driving an ‘expansionary moment’
Google Search is entering an “expansionary moment” driven by longer queries, more follow-up questions, and growing use of voice and…
Your local rankings look fine. So why are calls disappearing?
For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady….
Google Ads no longer runs on keywords. It runs on intent.
Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups…
Google releases Discover core update
Google has released the February 2026 Discover core update, this is a core update specific to how Google surfaces content…
Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’
Right now, it’s hard to find a marketing conversation that doesn’t include two letters: AI. SEOs, strategists, and marketing leaders…
How first-party data drives better outcomes in AI-powered advertising
As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this…
Google Ads tightens access control with multi-party approval
Google Ads introduced multi-party approval, a security feature that requires a second administrator to approve high-risk account actions. These actions…