Why Google’s Performance Max advice often fails new advertisers
One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice….
How Google Ads quality score really affects your CPCs
If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You…
Anthropic says Claude will remain ad-free as ChatGPT tests ads
Anthropic is drawing the line against advertising in AI chatbots. Claude will remain ad-free, the company said, even as rival…
In Google Ads automation, everything is a signal in 2026
In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids…
Google Ads adds a second set of eyes for high-risk account changes
Google Ads has quietly rolled out multi-party approval, a security feature that requires a second administrator to approve certain high-risk…
DOJ and states appeal Google search antitrust remedies ruling
The U.S. Justice Department and a coalition of states plan to appeal a federal judge’s remedies ruling in the Google…
Google may be cracking down on self-promotional ‘best of’ listicles
Google may finally be starting to address a popular SEO and AI visibility “tactic”: self-promotional “best of” listicles. That’s according…
What higher ed data shows about SEO visibility and AI search
AI search hasn’t killed SEO. Now you have to win twice: the ranking and the citation. Google searches for almost…
Google lists Googlebot file limits for crawling
Google has updated two of its help documents to explain the limits of Googlebot when it crawls. Specifically, how much…
Why most SEO failures are organizational, not technical
I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a…