Google’s AI search guidance is naive and self-serving
Every time Google ships a new Search Central document, two camps in our industry move at the speed of light….
What multilingual regions reveal about the future of AI search
AI search doesn’t just translate or localize results. It decides which sources, institutions, and versions of reality get surfaced in…
Why AI adoption may look bigger than it really is: Data
AI adoption appears to be diverging between professional and consumer audiences, according to Rand Fishkin’s new analysis of Datos desktop-panel…
How signal decay hurts your top-of-funnel performance
Conversion signals are disappearing from your marketing data, and it’s probably costing your business money. Ad blockers, aggressive privacy laws,…
Google May 2026 core update rolling out now
Google released the May 2026 core update today, the company announced. This is Google’s second core update of 2026. It follows…
Reddit’s AI search influence goes beyond training data
As the race to optimize content for AI consumption and citation continues, clients keep reaching out, confused about the web’s…
Your campaigns span 12 channels. Why does it feel like 12 jobs?
Ask any paid media manager how their Monday morning starts, and you’ll hear some version of the same story. Google…
How to build visibility before search
The customer journey used to start on the SERP. But that’s no longer the case. By the time a buyer…
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
Google is introducing new Merchant Center tools designed to help retailers improve visibility across AI-powered shopping experiences as announced today…
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is expanding its Direct Offers pilot with new AI-powered promotion formats, native checkout integrations and travel-focused deal experiences as…