Google brings Meridian marketing mix modeling into Analytics 360
Google is expanding its measurement capabilities with new integrations between Google Analytics 360, Meridian and predictive AI reporting tools as…
Google expands Demand Gen with YouTube creator tools
Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into performance…
Google upgrades Asset Studio with Gemini-powered creative generation and video tools
Google is rolling out major updates to Asset Studio aimed at helping advertisers generate creative assets faster using Gemini as…
Google expands Universal Commerce Protocol and launches new agentic shopping tools
Google is expanding its Universal Commerce Protocol (UCP) initiative with new checkout features, AI shopping integrations and support for additional…
Google tests new conversational ad formats in AI Mode and Search
Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel…
Google Marketing Live 2026: Everything you need to know
Google Marketing Live 2026 made one thing clear: Gemini is no longer just powering features — it’s becoming the operating…
Google adds llms.txt check to Chrome Lighthouse
Google’s new Lighthouse “Agentic Browsing” audits now check for the presence of an llms.txt file. The new experimental Lighthouse documentation…
How to optimize for visibility
Understanding how to optimize for visibility in Google Ask Maps starts with recognizing what’s changing. Instead of returning a long…
Nearly half of online articles are now AI-generated: Study
Nearly half of sampled English-language articles published online were classified as mostly AI-generated by three commercial AI detectors, according to…
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft is rolling out a slate of new advertising updates aimed at simplifying campaign management and improving AI-powered optimization across…