How to run a local GEO baseline audit
Ask 10 local business owners how they’re doing in AI search, and nine will point to their Google Business Profile….
How to move beyond lead volume in B2B PPC
Many B2B advertisers still evaluate PPC performance with one simple question: “How many leads did we generate?” But in long…
Google’s job Indexing API isn’t the shortcut you think it is
I wanted Google’s Indexing API to be the cheat code for job boards. The equation was simply: New job goes…
Google tests Performance Max network controls with new Partners (Alpha) setting
Google is testing a new Partners (Alpha) setting in Performance Max that gives advertisers the ability to opt in or…
EU expected to rule Google favored its own services in search
EU regulators are expected to rule that Google illegally favored its own shopping, travel, and other specialized services over rivals…
Google AI Mode ads reach nearly 30% of queries: Study
Google’s AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a…
Your next customer may discover your brand on TikTok before Google
You pick up your phone to reply to a message. A few taps later, you’re watching a TikTok about a…
Where AI agents get stuck on your site
The next mass frontier of AI is agentic: To figure out how ready B2B sites are for agentic visitors, I…
Why the SEO vs. PPC debate is finally over
SEO vs. PPC? SEO vs. PPC vs. AI? SEO vs. PPC vs. AI vs. (everything else)? I’ve been covering this…
Google is AI Mode’s No. 2 most-cited domain: Report
Google’s AI Mode increased citations to google.com by 8.4x in about two months, making it the No. 2 cited domain…