Why CPC inflation starts before the auction
Rising CPCs aren’t just the result of more competition inside search auctions. They’re increasingly the result of what happens before…
6 SEO priorities for AI shopping
AI shopping is changing what SEO needs to optimize. Structured data, product feeds, entity signals, and crawlable content no longer…
Build better site architecture for SEO, AI, and users
Advanced architecture is no longer just technical structure. It determines whether your content can be found, understood, and surfaced by…
The missing piece of topical authority
SEO has long focused on what a page says. Increasingly, it also needs to account for how that information is…
Google Image Search drops clean search box and adds gallery of images
Google Image Search has turned 25 years old and with that, Google has decided to completely revamp the Google Image…
Google AI Overviews will let you create image
Google will let you create images directly within AI Overviews in Google Search. “To help bring those unique ideas to…
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
OpenAI’s ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer. OpenAI projected $2.5…
Why standard SEO advice fails for travel websites
If you apply standard SEO playbooks to a travel website, you’ll likely exhaust your budget with little to show for…
How to justify GEO when attribution is broken
My 8-year-old daughter desperately wanted a Nintendo Switch. Her evil parents refused to buy it for her. She was too…
How AI search gives old negative content new life
Ten years ago, a negative piece of online content primarily affected search rankings. Today, that same article can influence across…